Consumption’s revolution

A few years ago, invitations from agencies and associations came to my email which informed about to relocate my small production of my company.

That began my fear. Community Government, organizations like Icex or Chambers of Commerce, permanently organized business meetings where Spanish businessmen to invest in other countries were invited. At that moment I wondered for the reason that would have to invest in another country and not in mine. Why could not I go to a market with the noble goal of exporting, selling, carrying my work and of mine to different markets?

Enormous mistake of different politicians which led us to a Europe without future. Politicians of all signs, both Central and Communities Governments. And even also the mistake of businessmen who proclaim from the rooftops that the key for  a successful internationalization is to buy in low-cost countries, causing the production outside of our borders. For many of them, the most important thing is to go out to manufacture.

We must be clear. We should and must know where we are going if we keep buying everything is produced in low cost countries, this is what we should transmit: a country like Spain remains if we live from we manufacture. It must be clear that buying a product which is cheaper does not mean you have purchased better. With all this, the only way out of this situation is in us. We should be very careful about what we buy and know where it comes from.

Some time ago I saw during my stay in Buenos Aires, as the Government demanded the consumption of products from its own country. Then I thought it was necessary for such protection to its own economy. This made me think. To begin to solve our problems, we should make our companies, which manufacture in Spain, grow and invest in R&D+i, but first of all and essential they must sell. As a consumer, businessman and entrepreneur, I make a petition of supporting our small, but strong industry, if we can survive this situation with aggressive competitors with low costs and the tremendous crisis that we live, we will be able to re-do a respected country not only for its sunshine, but by industries which communicate an excellent image abroad. In 2012 the new Industrial Revolution will start in Spain, but in the hands of a citizen committed to the products manufactured in the country and demanding with the rulers to protect our economy.

Angel Barranco. General Manager and founder of Aener Energia